Kuruluş, GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S. GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S.

GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S.

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ESTABLISHMENT

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VISION

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PRODUCTION

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STORAGE & DISTRIBITION

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TECHNOLOGY

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DURABILILITY TESTS

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EXPORT

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CLIENT'S SATISFACTION

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WHY ETERNITY ?

ESTABLISHMENT

Guzelis Porselen is one of the leaders of the kitchenware industry in Turkey with its nearly half a century long experience and presence in the market. Since its establishment in 1958, the company presented a stable progress towards success.
The company commenced its activities by glass and porcelain kitchenware decorating in Istanbul and since then the company have been distributing and marketing these items in high volumes to both domestic markets and neighboring countries. In time, the company gradually grew up to be a manufacturer by building an enamel cookware factory in 1979 (Erdoganlar Emaye San. Tic. A.S.) and a further one of non-stick cookware in 1994,. To date, Güzelis Porselen products under the brand name ‘ETERNITY’ reaches to the handsome kitchens of housewives and professional chefs worldwide.
International activities have gone with the laison offices in Bishkek/Krgyzstan (1995 ) , in Istanbul Tuzla Free Zone (1996) for being increased the activity of foreign trade..

VISION

The technology which is used in the production is unique and it is used no where in the world..The extra durability of surface is firstly proven by ‘ETERNITY’ in using American Excalibur Technology together with special substrate application under the coating..

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PRODUCTION

 
Non-Stick Factory Freezone Warehouse Enamel Factory

The Company has an integrated product line , ranging from cookware to servingware together with teapot ,and storage item , all of which are supplied in the same decorations..
All cookware products are on porcelain enamel on steel with a standard thickness of 1.5 mm. The non-stick system used is a 3-ply, scratch resistant coating, it is completely safe to use metal spatulas. There are a variety of options available with regard to different colours, over 35 fashionable decorations , stainless steel/ phenolic/porcelain functional handles & knob ; in total 2200 models are available. ETERNITY is unique on the world by presenting such variety products on enamelware..
Applications of chintz, the ‘all-over floral’ patterns, have attracted a quite many number of fans since its birth days in the seventeeth century; ranging from Professional collectors to interested house decoraters. It was derived from the Hindi word ‘chitta’ meaning “spotted”. Chintz patterns, originally used on the cotton fabric produced in India, were fervently brought to the English interior and later used on high quality bone china items. A numerous number of different patterns have been developed every year most of which are now sold out for hundreds, even thousands of dollars in auctions or events held by the chintz collectors’ worldwide.
Chintz has been applied for the first time on fine porcelain enamel cookwares by ETERNITY.

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STORAGE & DISTRIBITION

The goods are stocked in the Company’s own warehose and distributed to 2500 sales points in Turkey by their own fleet of vehicles… It is ensured that the orders will be arrived at the further point in 48hours…

 

 


TECHNOLOGY

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ETERNITY, Porcelain Enamel Non-Stick Cookwares, is an example of perfect quality and modern technology including American patented non-stick coating system. The Company’s enamel and non – stick production facilities are located in the outskirts of Istanbul on an area of 12,00 square meters. Fully automatic machinery and computer controlled systems of German – Italian technologies used in the production line results in a manufacturing capacity of 1.000 pieces per hour.

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DURABILILITY TESTS

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ETERNITY's performance has been irrefutably proven in a comprehensive programme of scientific research

 Non - stick surfaces test :In the first test, no area of non- stick surfaces on ETERNITY pan was destroyed after immersion in corn oil at 200 C for 24 hours.

    The second non-stick surface test; the base of the ETERNITY pan was coated with milk and also with an egg, and cooked without additional lubricant. The surface showed excellent non-stick properties and can be wiped clean. After these processes, the competitor's pan surfaces has stains.

     
Following these tests, the pan surface was scratched with distance of 2 mm by knife. No area of no-stick surface was removed after applying and pulling adhesive tape 15 times for ETERNITY pan, but only 5 times for the competitor's pan.

AFTER 60,000 SCRAPES
ETERNITY pan after 60,000 metalspatula scrapes shows excellent non-stick properties after cooking

AFTER 3,000 SCRAPES
Competitor's pan after 3,000 metal spatula scrapes shows no non-stick properties after cooking

Scraping test
In this test; a metal spatula was scraped across the frying pan surface, representing action when cooking an egg or omlette. ETERNITY showed good non-stick properties even after 60,000 cycles. The competitor's pan gave no non-stick performance after only 3000 cycles.

Abrasing Testing
A test using a Sheen wet abrasion scrub tester, showed that a comperable thickness of a competitor's coating wore away after only 400 passes, compared with 1200 passes for ETERNITY

Cutting test #2
A half moon carbide cutting tool was scraped across the surface of the coating. The test proved that the force necessary to penetrate to the substrate was 26 newtons for ETERNITY but only 7 newtons for its rivals.

Staining Resistant Test

Traditional Non-stick coatings are prone to staining particularly when they are in light colors. In this test, a grill tray coated in Eternity was subjected to radiant heat for 36 hours, to a surface measured temperature of 315 degrees C.A comprehensive range of cooking substances were carbonised on the surface to test for stain resistance. Eternity was resistant to this temperature for that time and stained less than any other coating.

 

ETERNITY, A LONG LIFE HOUSEHOLD UTENSIL WITH GNG GUALITY MORE CONCLUSIVE EVIDENCE OF ETERNITY'S EXCEPTIONAL DURABILITY

 

 

 

 

 


EXPORT

ETERNITY’ Enamel Cookware has taken its place on ‘the cuisine of worldwide’.. The Company’s international customer portfolio is spread into an area of more than 47 countries. including USA , S.Korea , Italy , Japan , UK . Egypt , Spain , Russia ..
The Company’s high manufacturing capacity allows to get involved in private label projects..
ETERNITY’ Enamel Cookware are exhibited on the all specialized international fairs such as ‘Ambiente/Germany, HongKong Houseware Fair, IHS/USA, Zuchex/Turkey with a great success.
The Company’s highly qualified team of international sales would be happy to serve you whatever way if you need any assistance..


CLIENT'S SATISFACTION

The philosophy of Guzelis Porselen is to place client satisfaction at the top of its priority agenda. The Company aim to provide high quality products with the best service possible.


WHY ETERNITY?

WHY ETERNITY?

1. Unique 3 coat non-stick system reinforced with stainless steel functions its superior cooking surface.
2. The porcelain enamel, special enamel and 3 coat non-stick layers of the steel body spreads equal heating resulting in more tasteful cooking.
3. Energy saving as suitable for low heat cooking.
4. Suitable for all cooking bases.
5. Suitable for use in the oven thanks to the stainless steel wire handles.
6. Features visible cooking thanks to glass lid with a steam hole.
7. Scratch resistant, suitable for every type of spatula including metal.
8. Forever lasting attractive colours and designs enriches your kitchens.
9. Scratchproof outer paintwork.
10. Dishwasher safe.
GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S.

Guzelis Porselen San. ve Tic. A.S.  &  Erdoganlar Emaye San. ve Tic. A.S.
Yalniz Selvi Cad. Orhan Gazi Sok. No:23 34880, Soganlik, Kartal / ISTANBUL / TURKEY
Tel: +90 216 452 95 95 (Pbx)  Faks: +90 216 452 57 15 - 16
 E-mail:info@guzelis.com.tr
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