GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S.

GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S.

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Establishment

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Vision

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Product

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Distribution

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Technology

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Durabilty Test

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Foreign

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Consumer Satisfaction

Establishment

Guzelis Porcelain Company and its corporation are one of the most fundamental productable in glassvvare sector with experience about half a century.The company beginnig to act with decorating and orning of glass and porcelain cookware in 1958, Istanbul, has been distribuiting and marketting porcelain and glass cookware with high quanntity in domestic and in foreign.

Company has presented for years products to enamel cookware market in 1979 establishing an enamel factory with its corparation 'Erdoganlar Emaye. Company begins to produce in adding a new second factory of non stick in Çayırova cooperated with factory in Pendik as to be seen that non stick coating material for inside surface will be used in developped country with experience in producing enamel.

International activities have gone with the liaison offices in Bişkek/Krgyzistan(1995), in Tuzla Leather Free Zone(1996) for being Increased the activity of foreign trade. Ergun Holding Company being established in 1992 and these liason offices are also widened company's profile.

The esthetic products being formed as a result of information and experience in area of porcelain and enamel address to each pleasure and also to regional and ethnic culture, it is seen that Eternity has flexible style of production attending to serve the most popular 'cuisines of the world'


Vision

The technology which is used in production is unique and it is used no where in the world.The extra durability of surface is firstly providen by Eternity in using together 'american excalibur technology' and practice of  'bottom print'.

It's known that the product of cookware isn't situated in table and they return to kitchen (to its own place) after the service but Etrernity takes place as a complementry object in our table as a result of its own visual design and is gained a new grade to our culture of kitchen. Company's aim is to keep on the table all the groups of cookware products based on service thanks to confidence of consumer, to different designs and styles.

Eternity gives the housewife the chance of service how it's possible on the table in not going to kitchen and assure creating an table ambience with her family.

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Product

 
Non-Stick Factory Freezone Warehouse Enamel Factory

 Decorated with different fruit designs, colored porcelain enamel outside surface, wire handle with modern decorated, bakelite and porcelain handle; in conclusion 35 design in fashion to be used in production, 9 different colours, 3 different glass lid, 6 functional knob;in total 2200 models are presented in company's product list.

Fashion of Chintz which becomes favour design in the 'cuisine of the world' at the last years takes place in world literature at the indian traditional art in 1700 as the conception to be generalised from various objects named print fabric and design of shawl.Eternity presented this fashion to Turkish cuisine being enriched with different roses and flowers used by English Kingdom Family. Eternity adding an innovation to product's variety and style parted fourty percent of its products to Chintz collection.Eternity with cookware entered into variety and school of all the object ornamented with Chintz decor having own society in the world.

Eternity has arrived at the position of creating fashion with some products which we used in own houses. Such that; nearly all people make an effort to compose an atmosphere decorated with flower figures on armchair, on curtain and on tablecloth and also on carpet,on surface ccoating materials, on wallpaper which gives sens of relaxing and vigour

Guzelis Porcelain Company which isn't contented with producing of pan and frying pan in group of product has presented teapot,item of storage, oventrays, trays, cake moulid, trivet, strainer in same design as a complementry item.

Eternity is unique company presenting a lot of variety products in group of products in group of enamel cookware in the world.Capacity of production is 1.000 product per hour.

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Distribuition

All of the product is marketted with own salemans of the company to 2.500 sale point in Turkey and this service is gotten by fleet of vehicle coating with fourty and more figures of products and it is ensured that the product will be arrived at the further point in 47 hours.

 

 


Technology

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It's used Excalibur technology in production and the product is produced with machine made - PLS system

Reinforced non stick coating material of Excalibur is resistant to scrape.Reason of this durability depends on the method in production which is allowed to be used with steel items, coating material got durable.

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Special enamel coat which is resistant to acid and alkalin and substrate enamel coat which is reinforced with special metal pieces then white hot particles of special stainless steel are sprayed onto this foundation to withstand heavy use. The particles harden, welded to the surface of the pan, and become part of the pan itself.A thought first coat of non stick is applied.A second coat and a third coat is applied to assure long term durability and food release.The coating lock into the stainlees reinforcement,covering them over with a non stick finish that lasts and lasts.

Use of plastic and wooden items in non stick surface isn't obligatory,steel spatula can ve easily used with the 'Eternity'. Stainless steel in coating prevents surface from to be damaged.

Triplance enamel outside surface coating on steel give possibility of taking the result more healthy and the chance of cooking on a little bit fire.... On time

Superiority in production, responsibility of being unique producer in the world,aim of raising the standart of quality in participated activity lead to transfer quality of inside surface to the other 'Eternity' In conclusion all of the non stick,nonflammable, colorfast, non scrape, decorative product which is produced upon technology of today has the quality of service on table and these products aren't only formed in cookware list, Eternity with special items presents us facility of using, richness on table and possibility of satisfied service.


  

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Durability Test

ETERNITY's performance has been irrefutably proven in a comprehensive programme of scientific research

 Non - stick surfaces test :In the first test, no area of non- stick surfaces on ETERNITY pan was destroyed after immersion in corn oil at 200 C for 24 hours.

    The second non-stick surface test; the base of the ETERNITY pan was coated with milk and also with an egg, and cooked without additional lubricant. The surface showed excellent non-stick properties and can be wiped clean. After these processes, the competitor's pan surfaces has stains.

     
Following these tests, the pan surface was scratched with distance of 2 mm by knife. No area of no-stick surface was removed after applying and pulling adhesive tape 15 times for ETERNITY pan, but only 5 times for the competitor's pan.

AFTER 60,000 SCRAPES
ETERNITY pan after 60,000 metalspatula scrapes shows excellent non-stick properties after cooking

AFTER 3,000 SCRAPES
Competitor's pan after 3,000 metal spatula scrapes shows no non-stick properties after cooking

Scraping test
In this test; a metal spatula was scraped across the frying pan surface, representing action when cooking an egg or omlette. ETERNITY showed good non-stick properties even after 60,000 cycles. The competitor's pan gave no non-stick performance after only 3000 cycles.

Abrasing Testing
A test using a Sheen wet abrasion scrub tester, showed that a comperable thickness of a competitor's coating wore away after only 400 passes, compared with 1200 passes for ETERNITY

Cutting test #2
A half moon carbide cutting tool was scraped across the surface of the coating. The test proved that the force necessary to penetrate to the substrate was 26 newtons for ETERNITY but only 7 newtons for its rivals.

Staining Resistant Test

Traditional Non-stick coatings are prone to staining particularly when they are in light colors. In this test, a grill tray coated in Eternity was subjected to radiant heat for 36 hours, to a surface measured temperature of 315 degrees C.A comprehensive range of cooking substances were carbonised on the surface to test for stain resistance. Eternity was resistant to this temperature for that time and stained less than any other coating.

 

ETERNITY, A LONG LIFE HOUSEHOLD UTENSIL WITH GNG GUALITY MORE CONCLUSIVE EVIDENCE OF ETERNITY'S EXCEPTIONAL DURABILITY

 

 

 

 

 


Foreign

Enamel cookware of Eternity has taken its own place of the 'cuisine of world. It's exported in high quantity to Italie,Korea, Kanada, Russia, Japan, Kuwait, Egypt, Israel and included in 47 country.

Eternity participates ten fairs in first Frankurt/Ambiente, Milano/Houseware fairs which are named as 'specialized fairs' in kitchenware and tend to present the product to world markettlng on stand of 1280 square metre

Eternity prefered by the most popular producer   (in addition to consumer attention) has possibility of working together with them and as a result of this cooperation, company produces special items marked 'private label' to foreign marks and quality ,high standart of Eternity are accepted in the world.

The eastern marketting is in first when it's said 'kitchenware'. Portion of eastern companies is much better than western companies in point of cheap workmanship and huge investment.So it is not surprise to face with a product in origin of China, Taiwan, Korea. Firms which are famous in kitchenware sector invest in eastern country for being increased potency of rivalry or choose to import kitchenwares from this country. But Guzelis Porcelain with marked 'Eternity'  has achieved to change this condition and has come into Japan, Southern Korea and Malaysia in exporting with enamel pan being first element of eastern kitchen and being situated in these tradings which is monopoly of having raw materials and cheap workmanship


Consumer satisfaction

Company carying about consumer satisfaction presents product with two years guarantee.

GUZELIS PORSELEN SAN.VE TIC.A.S., ERDOGANLAR EMAYE SAN.VE TIC.A.S.

Güzeliş Porselen San. ve Tic. A.Ş.  &  Erdoğanlar Emaye San. ve Tic. A.Ş.
Yalnız Selvi Cad. Orhan Gazi Sok. No:23 34880, Soğanlık, Kartal / İSTANBUL / TÜRKİYE
Tel: +90 216 452 95 95 (Pbx)  Faks: +90 216 452 57 15
 E-mail:info@guzelis.com.tr
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